Maybe we should give you a break.
Eyebrows have been in the limelight for a while. They’re having a bit of a moment, aren’t they? It seems that ever since photos of Cara Delevigne starting flooding our Instagram feeds a few years ago, women the world over have become obsessed with their eyebrows.
A facial feature that wasn’t even part of our morning beauty routine five years ago has suddenly become one of the biggest cosmetic investments for women wanting to look ‘fierce’.
Social media is great like that, isn’t it? All your life you’ve plodded along applying mascara, lipstick, blush, among other things, not giving your eyebrows a second thought.
And then boom, the magical world of social media has suddenly made eyebrows seem to be of the upmost importance.
Alas, now we ladies now have an extra task to add to our already painfully-long morning make-up routine. Because damn girl, your brow game better be strong.
What the hell have we even been doing for all these years, living a world where women ignored the fullness of their eyebrows?
Here we have been, getting them waxed and plucked and maybe tinted, like amateurs. When this whole time, we really should have been pencilling them in every day, getting them shaped, buying brow-kits and spending money visiting ‘eyebrow technicians’. Because yes, that is a legitimate profession these days, of which women are expected to spend even more of their hard-earned pennies on. Thanks heaps, Instagram.
So, we’ve started filling in our brows. Making them look fuller, thicker, darker, bigger. Investing in brow gel, brow pencils, brow highlighter, brow wax – you name it, the beauty industry has thought of everything when it comes to making money off women’s new-found brow insecurity.
You will be made to feel abnormal, unattractive and hell - even a bit weird - if you are not spending at least 10 minutes every morning drawing fake eyebrows on to your face.
Now because this is a fairly annoying thing to have to do every single day, some people have come up with a genius plan...